About Us

We're Waggle & Co. — and we're obsessed with dogs.

Not in a weird way. In a we-spent-three-hours-researching-the-best-dog-bed-materials kind of way.

Here's the honest truth: we looked around the Irish market and couldn't find a dog gear brand that really got it. Plenty of options, sure — but not the kind of thoughtfully designed, genuinely quality stuff that dogs deserve (and their humans feel good about buying). So we decided to build it ourselves.

At Waggle & Co., every product we carry is chosen with one question in mind: would we use this for our own dog? That means comfort, safety, and enrichment aren't afterthoughts — they're the whole point. From cosy beds to travel gear and everything in between, we source from trusted EU suppliers who share our standards.

We're based in Ireland, shipping to dog lovers across the country, with bigger plans on the horizon. Whether your dog is a couch potato, an adventure hound, or somewhere gloriously in between — you'll find something here they'll love.

Thanks for being here. Now go give your dog a scratch behind the ears. They've earned it. 🐾